Bolia
Retail
The perfect customer experience for a global retail chain.
Leica is a renowned German brand known for its high-quality cameras.
Since its founding, the company has distinguished itself by pushing the boundaries of their technology, with a focus on craftsmanship and quality.
Leica’s products are praised by photographers worldwide, in part for their ease of use and unparalleled image quality.
In this area, the client meets well with Spottune.
For Leica Store Amsterdam, the goal was to create an environment that not only visually, but also aurally matches the core values of this brand.
The store is located in a beautiful and central location in the city.
In this beautiful building, we chose to use Spottune speakers, which were seamlessly integrated into the store’s existing track rails.
This approach created a streamlined look that perfectly matched the store’s sophisticated interior.
At the same time, a comfortable sound experience was achieved.
The installation of the Spottune track speakers was carefully planned and carried out in two zones.
In doing so, we took into account the architectural features of the store.
On the upper floor of the store, the speakers were placed closer to the shoppers, resulting in a more subtle experience.
In the lower part of the store, where the speakers are mounted to the high ceiling, the volume has been adjusted to fill the wider environment without compromising sound quality.
Thus, customers of Leica Store Amsterdam enjoy sound at the same volume throughout the store.
In addition, two different colors of speakers were chosen for the design.
These colors are matched to the track rails in which the speakers are installed.
Thus, the artistic design contributes to the overall store design, which fits well with Leica’s image.
Resultaat
The importance of audio in a retail environment cannot be understated.
Sound and music play a major role in creating a pleasant shopping experience.
They can evoke emotions, strengthen brand identity and influence buying behavior.
Several studies confirm the benefits of music in stores.
Through the innovative use of Spottune speakers, Leica Store Amsterdam has created a customer environment that is not only comfortable but also contributes to customer satisfaction and sales.
